Advertising guru drives message home

Businesses have a unique opportunity to gain insights from marketing and advertising expert Brian Nielsen when he visits WA next month to hold seminars.

Two free seminars – Drive your message home: Make all roads lead to you – are being hosted by West Australian Regional Newspapers and Spirit Radio Network to help businesses understand how to best maximise advertising.

Mr Nielsen will discuss the finer points of advertising and marketing – including the unchanging principles of communication, importance of traditional media in modern marketing, how to raise your voice above a myriad of online competitors and how to achieve advertising impact at the right cost.

Mr Nielsen said there were a million ways to get advertising wrong but only a few to get it right.

“It is not difficult to get it right once you understand a few principles,” he said.

“One principle will be to not start at the wrong end – to start with your customers in mind and work back to you.”

Mr Nielsen said print and radio media were still vital in the advertising market.

“While digital media is making an impact, research and experience is showing it is not a replacement,” he said.

Mr Nielsen said the seminars would be fun with plenty of interaction to involve everyone.

And as a special gift, each attending business will receive $100 worth of free advertising in their preferred newspaper and, at each session, one business will win five free live radio breakfast commercials thanks to Spirit.

A grand prize winner from across the series of seminars will receive a three-hour live outside broadcast, from their business premises, valued at $3850.

There is no limit to the number of people from each organisation who can attend the seminars and organisers are encouraging as many decision-makers from each businesses to attend as possible.

The South West seminars will be held at Sanctuary Golf resort on Tuesday, July 21, and Wednesday, July 22.

Businesses who would like to attend can contact the South Western Times to register.