Bunbury’s brand search begins to encapsulate lifestyle

Exemplifying the best aspects of the Bunbury-Geographe region in a simplified way will be the focus of a rebranding campaign.

Bunbury Chamber of Commerce and Industries executive committee member Katie Van Den Brand attended a meeting with the Brand Agency and local business executives on Tuesday to start to define a brand for Bunbury.

“We were trying to get an overall feel of how the region interacts together and what brings it together,” she said.

“The context behind the brand will be what we are proud of and what we love about the region, which includes our waterways and wildlife.

“The aim is not only to boost tourism from interstate and international visitors but to brand our region for any type of activity, from business to agriculture, including the Ferguson Valley and hinterland regions.

“It needs to be a simple but authentic explanation of the region and showcase it in a concise way.”

Rethink Marketing executive Anthony Congdon said people who lived in Bunbury needed to be the best ambassadors for the region.

He said there wasn’t one single aspect which made Bunbury a fantastic place to live, instead it was a region with diversity in industries, jobs and lifestyle.

“One of the strongest things which came out of the meeting was the strong sense of community here and the people who live here make it an awesome place to live,” he said.

“Regardless of what sort of lifestyle you are after, from an apartment in the city to acreage with some horses, this region has it and it is also very accessible and affordable.”

“We want to communicate what sort of place it is to live and where we are going in the future.”